Lynsey Struthers
Profile
Lynsey Struthers
Director of Interactive Marketing, The Lawlor Group
Marketing and Advertising | Greater Minneapolis-St. Paul Area, US
Lynsey Struthers is Director of Interactive Marketing at The Lawlor Group (TLG), one of the nation's leading higher education marketing firms. More than a decade's worth of web experience has given Lynsey a broad background in user experience strategy, information architecture, interaction design, visual design and web content--all with a focus in the area of higher education. She also concentrates on social media and other emerging digital technologies and their application for colleges and universities.
Specialties: Higher education web strategy; usability and research (interviews, focus groups, user testing, heuristic usability evaluations, competitive site reviews); information architecture (card sorting, site mapping, wireframing); interface design (XHTML, CSS, web standards, Dreamweaver, Photoshop, Illustrator, style guides); editorial (writing for the web, blogging, editing, e-mail marketing)
Experience
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Aug 2006 - Present
Director of Interactive Marketing / The Lawlor Group, Inc.
The Lawlor Group is one of the nation's leading higher education marketing firms, providing a wide range of services to college and university clients nationwide. Service areas include market research, strategic consulting and integrated marketing communications (print collateral, web site design and development, e-marketing, social media and other emerging mediums and technologies). -
Jun 2004 - Aug 2006
Director of Electronic Communications / Minnesota Medical Foundation
* Oversaw Minnesota Medical Foundation public, internal, and affiliate fund-raising web sites and e-communications programs
* Led award-winning redesign of MMF Web site (www.mmf.umn.edu) including implementation of new content management system and new online giving functionality. -
Mar 2000 - Jun 2004
Online Marketing Manager / St. Olaf College
* Led strategy for all web and e-mail marketing initiatives
* Conceptualized and directed two redesigns of college web site.
* Designed, wrote, edited, and coded all top-level college web pages
* Led development of college’s first content management system
* Wrote, edited, and published monthly e-newsletters for alumni and parents
Education
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1993 - 1997
St. Olaf College / B.A. in Biology, Latin, Education
Activities: Student body president, student government and student senate, St. Olaf Orchestra, resident assistant, teaching assistant
Info
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Websites
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HonorsMinnesota Medical Foundation (http://www.mmf.umn.edu) web site redesign awards (2005): * Council for Advancement and Support of Education (CASE) District V Pride of CASE V Awards, silver award * CASE Circle of Excellence Awards, silver award * Web Marketing Association WebAwards, standard of excellence * Association of American Medical Colleges (AAMC) Group on Institutional Advancement Awards for Excellence in Medical Education, award of excellence CASE V conference promotional materials (2004): * CASE Circle of Excellence Awards, gold award
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InterestsWeb design, web standards, blogging, digital photography, playing French horn, playing piano
@PaulsVoice Please tell me you are eating Knoephla soup!
12 hours ago from TweetDeck
@gadgetopia She's Marjorie Johnson, and she's won more blue ribbons than anyone at the #mnstatefair. Also Jay Leno correspondent.
Celebrity sighting at the #mnstatefair >> http://twitpic.com/2laz2o
On the bus, #mnstatefair bound >> http://twitpic.com/2l7dkv
@ryanbarnett If I understood those acronyms I might be able to help your analysts.
3 days ago from TweetDeck
It's 4 p.m. on Friday and everyone's trying to GTD before the long holiday weekend. As a result, my inbox has just exploded. Sigh.
3 days ago from TweetDeck
Brilliant! Delta's new iPhone app encourages you to take a pic of your parking space >> http://twitpic.com/2kwze3
@TCFOODFINDS That would be Erte Restaurant!
3 days ago from TweetDeck
@JenKaneCo Frankly, I'm Team Edward -- but in movie #2, admittedly Jacob does look better. That's why Roger liked him. Nice abs.
3 days ago from TweetDeck
@KaryD Oh yes -- because misspelling your company name (or starting it with a lowercase letter) is trendy -- and super user-friendly, too!
3 days ago from TweetDeck
Looking for examples of sites that have photo grid-like "interactivity" like this one >> http://nyti.ms/caBmu6 . Can you help a girl out?
3 days ago from TweetDeck
Finished New Moon (movie) last night. Husband is now officially "Team Jacob" and can't wait for next movie. How did this happen!?
3 days ago from TweetDeck
@KaryD Exact same thing happened to me! It's like they've anti-optimized their web site. (Twitter + LinkedIn pages show up first, tho.)
3 days ago from TweetDeck
@Fuerniss Ooh, you got me with that one. Wish I could help!
4 days ago from TweetDeck
@Fuerniss Woo hoo! Just got an e-mail from Twitter this morning about that very topic, so it was fresh on my mind. Glad to help!
4 days ago from TweetDeck
@Fuerniss Perhaps errors have to do with Twitter's new authorization rules for applications? See http://bit.ly/b4PGUh .
4 days ago from TweetDeck
Watching New Moon with husband last night. Jacob appears on screen. Husband says, "Is he that warlock guy?" (Warlock, werewolf--same diff.)
4 days ago from TweetDeck
@fred_beecher No, not going -- that might be considered spying on the competition. ;) But would love to see your slides after. Thanks!
5 days ago from TweetDeck
Husband is hosting Fantasy draft at our house tonite. Will do my best hostess impression by dialing Dominos and throwing some wings on ...
6 days ago from TweetDeck
Agreed! I'll drop $500 on an iPad, but 99¢ an app? Forget it! RT @the_nerdery: This is how I feel about buying apps >> http://bit.ly/dDcB3f
6 days ago from TweetDeck
UX Tweeps
User experience people on Twitter (list curated by Elizabeth Buie of Luminanze Consulting).
September 06, 06:06 PM
Nielsen Report: What Amerians Do Online
Social media and games dominate activity; e-mail remains on top for mobile.
August 06, 12:15 PM
How does Google work?
Easy-to-understand infographic shows the search process, from indexing right on through to search result ranking and delivery.
July 02, 09:35 AM
Information Architecture Institute Tools Project
IA tools, including site map and wireframe templates, process maps and other diagrams.
June 15, 10:16 PM
3 Things About Social Media That May Shock You
May 20, 09:59 AM
Blue Moon Dine-in-Theater
Lynsey Struthers checked in at Blue Moon Dine-in-Theater.
September 04, 03:34 PM
SEA Seattle-Tacoma International
Lynsey Struthers checked in at SEA Seattle-Tacoma International.
August 26, 05:51 PM
SEA Seattle-Tacoma International
Lynsey Struthers checked in at SEA Seattle-Tacoma International.
August 25, 08:24 PM
MSP Minneapolis St. Paul International
Lynsey Struthers checked in at MSP Minneapolis St. Paul International.
August 25, 02:57 PM
Hidden Valley Campground
Lynsey Struthers checked in at Hidden Valley Campground.
August 20, 09:19 PM
Hi! I'm Lynsey Struthers, and I'm an interactive strategist at a higher
education consultancy in the Twin Cities of Minneapolis-St. Paul. I've
been working on the web for more than a decade, specializing in interactive project management. Here you'll find an aggregate view of my online ephemera, focusing (mostly) on user experience, information architecture, interaction and visual design, content development and strategy, social media and other emerging digital technologies.
I
live in Bloomington with my awesome husband and two miniature
schnauzers. You'll find our photos at www.struthers.org. I love classic cocktails, camping, country music and possibly other items that begin with the letter "c."
Get in touch! E-mail me at lynsey at this domain, friend me on Facebook, or find me on Twitter at @lynseystruthers.
