Why I love Netflix
I love (or hate?) to read the tales of customer service disaster over at The Consumerist. Therefore, when something goes wrong, it’s very nice to receive e-mails like the following message I received today from Netflix:
Dear Lynsey,
As you may have heard, our shipping system was unexpectedly down for most of Monday. We should have shipped you a DVD but were unable to. Your DVD was shipped today, Tuesday, March 25th, instead.
We are sorry for any inconvenience this has caused. We will issue a 5% credit to your account in the next few days. You don’t need to do anything. The credit will be automatically applied to your next billing statement.
Again, we apologize for the delay and thank you for your understanding. If you need further assistance, please call us at 1 (888) 638-3549.
-The Netflix Team
Sure, I was supposed to get a DVD on Monday. And sure, I was kinda bummed it didn’t arrive (considering there’s nothing to watch on the DVR these days). But it wasn’t a major life crisis and never did I think that the company “owed” me anything. So, way to go, Netflix!

Lynsey Struthers is a web guru living in the Twin Cities of Minneapolis-St. Paul. She serves as director of interactive marketing for a small higher education consulting company. This is her personal web site (well, one of them).